May curated and launched New Wave, a virtual exhibition developed in partnership with PIN–UP Magazine, spotlighting the work of 31 artists and makers from across North America. The project explored the breadth of contemporary American design, offering a snapshot of material innovation and cultural perspective within the field.

To celebrate the launch, May designed and hosted an exclusive in-person event at Sunset in collaboration with EDITION Hotels. The activation translated the virtual exhibition into a physical environment — bridging digital and spatial formats through a curated gathering that emphasized intimacy, texture, and context.

This hybrid approach expanded the exhibition’s reach while reinforcing its cultural resonance, offering both access and atmosphere in equal measure.

CREATIVE DIRECTION / CURATED COLLABORATIONS / LAUNCH ACTIVATION & EVENT DESIGN