May partnered with USM Modular Furniture to create a custom installation and public program that explored the brand’s design language through a contemporary cultural lens. Staged in Los Angeles, the activation marked a shift in how USM could be positioned — less as a utilitarian system, and more as a flexible medium for creative expression.

May commissioned and art-directed a series of custom furniture pieces designed by Willo Perron, strategically placing USM’s modular forms in dialogue with sculptural works, objects, and site-specific design elements. The resulting space functioned as both product showcase and curatorial platform — blending commerce, culture, and concept into a unified experience.

Presented under the SIZED SELECTS banner, the project brought together collaborators across art, fashion, and design, drawing a crowd of influential voices while introducing new narratives around the USM brand.

CREATIVE DIRECTION / PRODUCT DESIGN / SET DESIGN & SPATIAL STORYTELLING / CURATED COLLABORATIONS